What people are saying.
“The title of the book refers to membership. But it’s so much more than membership. This is the only book I’m aware of that touches on every part of the visitor journey at a museum; it’s the most comprehensive audience engagement resource available…I cannot underestimate the necessity of this book for anyone in the museum field.”
— Kristin Prestegaard, Chief Engagement Officer, Minneapolis Institute of Art
“A thoroughly researched and comprehensive look at the current challenges facing museum membership programs. Siemer is clear that there is no one solution but provides an essential tool kit for membership professionals and museum leaders to reimagine and reinvent business models for engaging audiences in the 21st century.”
— Aidan Vega, Director of Membership, Philadelphia Museum of Art
“Siemer’s book adds a critical intellectual lens to practical aspects of membership, validating and extending many incipient ideas museum professionals in the field have, while also offering important considerations on how the field is changing. This book can have wide-ranging impact on the ways that museums allocate money and staffing and in turn impact our visitors.”
— Seema Rao, Principal, Brilliant Idea Studio, LLC
“We need to find a way forward in membership. Rosie provides practical steps and lots of tangible examples to get you started. You’ve gotta read this book!”
— Megan Bernard, Assistant Director of Membership, Museum of Fine Arts, Boston
“Thought-provoking and timely. This book made me see ideas for membership in a different light.”
— John Lewis, Director of Guest Operations, Zoo New England
“A fascinating read and loaded with actionable insights.”
— Carrie Glassburn, Cultural Director, Town of Parker
“The research and ideas presented in this book are what every membership manager should be talking about to prepare their institution for the changing landscape of our industry.”
— Sarah Owens, Membership Manager, Exploratorium
“Incredibly relevant, timely and right in line with what everyone in membership and marketing needs to hear right now.”